Unhealthily obsessed with machines, machines that make machines, and the machinery that turns intent into matter, when and where needed.

The mandatory exercise in digital narcissism. Stick around if you enjoy watching someone post-rationalise their entire career trajectory.

A minifigure of Rev holding a factory, a turbine and a robot arm
Based
Leeds / London
Building
Antonym Industries
Writing
Industrial Heresy
Previously
Carbon Performance · Zinc · Tech Nation · Spark
Languages
English, Tamil, Hindi, and enough Spanish to order badly

I am a British-Indian founder suffering from a chronic inability to build simple things - someone who actively ignored every piece of sensible career advice to pursue heavy industrial infrastructure instead. I am currently building Antonym Industries, a neo-industrial company building the infrastructure for deglobalised manufacturing - a full-stack substrate between imagination and matter. Today, if you want to invent an attritable ramjet engine or a modular nuclear reactor, you have to spend a decade building the industrial organisation just to make the object exist. That is an absurd tax on invention. At Antonym, we believe future hardware builders should define the physical intent, and our infrastructure figures out how to instantiate the matter. Builders define intent. Antonym instantiates matter.

Imagine a team invents a new class of autonomous machine that does not yet exist. Or a hardware we don't have a name for yet. In this neo-industrial future we are building, the team brings its physical intent to Antonym. The infrastructure underneath figures out how to make it real. I am building cloud computing for atoms.

I arrived at this point by learning exactly how not to build things. Professionally, I have built and spectacularly failed (forward, naturally) three separate startups. I have collected every badge on the founder naivety bingo card: accelerator hopping, propping up zombie companies, companies existing on pitchdecks, building dangerously sexy products that absolutely no one wanted, paying to pitch, spray-and-pray VC pitches, and seeking the false validation of meaningless awards and accolades. Ultimately, my most effective early go-to-market strategy was simply growing a moustache and beard so the veterans in old-school manufacturing might actually believe I was an adult.

Behind the work, I have taken a decidedly unconventional, non-linear path to get here. I have often been told I talk too old for my age - an old soul, which is a good and bad thing depending on when and where. It probably explains my creeping habit of maintaining a wardrobe composed almost entirely of tweeds, herringbones, brollies, and Chelsea boots. I am a private pilot, an aviation and defence geek, a former club motorsport racer who spent every weekend at the tracks building, modifying and racing, and a former very dedicated bodybuilder that would not settle for any less than 250g protein per day, obsessed with DOMs, amino acids, glutamine, creatine, and catabolic losses (and injecting some questionable stuff as a teenager) - speedrunning every known cultural taboo, much to the collective horror of my Asian academic, doctor, and civil servant parents. I am also a connoisseur of single malts and niche fragrances, favouring anything with unapologetic notes of oud, incense, amber, leather, spices, and heavy tobacco. In short, my entire personality is an absolute nightmare for targeted advertising algorithms - a highly caffeinated, tweed-clad sensory overload that is equal parts 1950s country squire, unhinged industrialist, and recovering teenage meathead. Ultimately, I am a jack of all trades, a master of none, but arguably better than a master of one.

The long version

How I became the least favourite child, in chronological order.

Undefeated since 2004

Act one 2004 — 2016

I spent my pre-teens and teenage years setting up, running and often failing at multiple businesses, if you can call them that. Boarding school meant one weekend a month at home, so I built and automated ideas to make pocket money the rest of the time. This side-quest streak did not sit well with my parents. For the longest time I was the rebel in residence.

  1. 2004

    Invisible ink

    Developed an invisible ink. Nothing new, just age-old formulas. Sold a few canisters at $1 each to my very naive eight-year-old mates.

  2. 2005

    Water cooler

    Built a hybrid water fountain and air cooler. Sold two units for $50.

  3. 2005

    Victor magazine

    Launched and ran a school-wide English magazine, aggregating poems, essays and pieces from teachers and students alike.

  4. 2006

    Hydro-power rig

    Built a hydro-power mechanism with the help of my physics teacher. Won the budding scientist award from a national publication.

  5. 2006

    365 Tamil poems

    Authored and compiled a book of Tamil poetry. Three hundred and sixty five poems, one for every day of the year. Presented at a classical symposium.

  6. 2006

    Maths orb

    Built for the maths club at boarding school. You look inside it and watch water particles work through calculations, formulae and algorithms.

  7. 2007

    Picking robot

    Built a prototype three-axis picking robot and wrote a whitepaper. Selected for a Singapore olympiad, but two years too young to participate.

  8. 2007

    Humanoid whitepaper

    A whitepaper on a humanoid robot for the school science club. Thorough to a fault, and the source of some questionable ideas, pig skin as actual skin among them. My first science paper.

  9. 2008

    SMS vacuum bots

    Bought off-the-shelf used vacuum bots and converted them into an SMS-operated version. PCB prototyping and reverse engineering.

  10. 2009

    Affiliate micro-site

    Launched an affiliate marketing micro-site focused on health and wellness. At the height of the site traffic I made around $30 a month.

  11. 2010

    Logo generator

    Combined the affiliate micro-site with a logo generator micro-site and launched a full-on proper site. Then lost every bit of money I had saved to an online payment scam.

  12. 2011

    Milkshakes

    Started a milkshake brand with a cheap machine from China. Fifty shakes a day at peak, sold to my schoolmates. Got told off by the school and the headmaster for selling unauthorised tuck.

  13. 2012

    Club racing

    Started racing my Kawasaki, much to the dismay of my parents. Four years of race weekends, and where I learned first hand what a broken supply chain actually costs.

  14. 2013

    Screen-printed tees

    Screen-printed t-shirts, packaged inside used tennis ball and badminton cork carton tubes. Sold around seven hundred tees.

  15. 2013

    Bodybuilding

    250g of protein a day and some questionable teenage decisions. Trained under a former national bodybuilding champion with an intent to compete on stage.

  16. 2015

    Maker shop

    Used the t-shirt money to set up a 3D printing maker shop for the petrolheads in my hometown, shipping 500+ custom accessories a month and earning $450 a month, which funded my Kawasaki Ninja 300.

Act two 2018 — now

My racing career ended at 140 mph on a straight. I woke up in a hospital I did not recognise, with a couple of nuts and bolts in my body and a lifetime ban from motorcycles (yeah, right). To keep my parents happy I did Engineering, then a Master's in International Business. Engineering gave me a language for physical systems. Business school gave me a new obsession: supply chains.

  1. 2018 — 2020

    University of Leeds

    Graduate Entrepreneur-in-Residence

    The SPARK start-up incubation programme, housed inside the NEXUS Innovation Hub. Won multiple rounds of grant funding to develop a biomimicry engine that copied ant colonies, brain neuron pathways and the way roots find their way to trees, and put them to work algorithmically redesigning and optimising industrial parts.

    • SPARK
    • NEXUS
  2. 2018 — 2022

    Carbon Performance

    Co-founder and CEO

    Co-founded and led an advanced manufacturing company producing metal components for electric vehicles. At its core sat an autonomous design engine at the intersection of topology parametric design optimisation and direct metal laser sintering, algorithmically designing and manufacturing suspension and brake systems. It started as a workflow where a human fed it an instruction set to generate geometries. Within two years it ran without one: real-time sensor fusion from the components themselves fed straight back into the algorithms, mutating and optimising as they went. What came out was the most optimised component for a given set of data in a given operational setting, arrived at the way nature arrives at things. As part of reindustrialising Britain, every component was made in Yorkshire.

    • 11 awards
    • 3 aftermarket products
    • Formula E pilot
    • Board from Ford, Neo, Aston Martin
    • Siemens Startup Support
    • Tech Nation Net Zero
    • Rising Stars
  3. 2019 — 2024

    AI Tech UK

    Advanced Manufacturing

    The largest think tank for sovereign AI, supported by HM Government, Microsoft, the Turing Institute, IBM and WYCA. It delivered a venture builder programme, hackathons, workshops, and the largest AI conference in the country.

  4. 2020 — 2021

    MIT REAP

    Hardware mentor

    Mentored high-growth hardware companies on MIT's Regional Entrepreneurship Acceleration Programme, on the BUILD track. One example: took a VC-backed EV charging startup from concept to production, building out their product suite and supply chain, and landing their first innovation grant and their first VC.

  5. 2021 — 2023

    What The Tech!

    Founder

    Founded and led a social initiative giving Year 7 and 8 girls in underprivileged northern postcodes access to CAD and 3D printing, using tradeable CAD NFTs to pull them towards studying STEM at university, and to hand them the social capital and access to context that I never had. Raised seed capital to launch The Hoot Fund, which gave micro-grants to pupils reaching past their immediate environment, from NASA bootcamps to robotics hackathons in Zurich. Two hundred pupils across schools and colleges in Yorkshire and Greater Manchester.

    • Leeds 2023 Year of Culture
    • Innovate UK
    • The Blair Project
    • The Ahead Partnership
  6. 2022 — 2023

    Zinc VC

    Founder in Residence

    Zinc backs exceptional talent to build new commercial answers to the most pressing societal problems, investing up to £250,000 across the cohort programme. I was selected for the global cohort out of more than twelve hundred applicants, in manufacturing and supply chains.

  7. 2026 — Live

    Antonym Industries

    Founder

    A neo-industrial company building the infrastructure for deglobalised manufacturing: a full-stack substrate between imagination and matter.

    • Now